Syed Adnan Ali

PayFast

Over 15 years of diversified experience in leveraging innovation and technology to build new ventures and products and to transform the traditional banking system into new age payment systems.

I am an ambitious, strategic thinker, and results oriented professional with a demonstrated record of success from to strategy making, execution and ramp up. I am simultaneously, managing multiple constituencies suchas; Payment Systems, ADC, Digital Banking, G2P Payments, Digital/Social Media Marketing, and Call Center.

Involved in various leadership roles with proven leadership with high scale project management to lead and drive enterprise wide projects and ventures, Suchas; performed as a core member during bank mergers, key member of bank’s management & steering committee meetings.

Having good track record for turning loss making areas into profitable business. Responsible for PnL of multiple division. Responsible to assign e-business targets to branch’s sales force PAN Pakistan.

In-depth experience of almost 4 to 5 banks mergers enables me to re-design different complex systems and turned into flexible and scalable platforms. I have special knack for simplifying complex issues into easily understood simple blocks. Have good acumen to develop new products, and re-engineer non-performing products.

I have expertise in developing, deploying and positioning innovative digital, Mobile, Internet, and G2P, eCommerce, banking products from initiation to monetization, pipeline building, and execution while managing risk, AML and compliance issues.

I possess competence on card business, launched variety of cards suchas; Debit, Proprietary, Co-Branded, Prepaid , and Loyalty Cards and generated outstanding profit for organization.

Specialties

– Strategic Planning & Execution
– Digital Transformation
– Product Development
– Project Management
– Marketing & Brand Management
– Customer Care / Call Center
– Team management

  • Pakistan
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