IGI Life Insurance Ltd
I am responsible to manage Top line and bottom line of corporate department with managing sales, marketing operations and claims department.
I am responsible to Manage the Portfolio of PKR 1.9 Billion of Group Life & Group Medical Insurance Nationwide with 96% Renewal Persistency Ratio.
both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
1) Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
2) Develops and manages sales/marketing operating budgets.
3)Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
4) Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
5) Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
6) Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
7) Establishes and maintains relationships with industry influencer and key strategic partners.
8) Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
9) Directs sales forecasting activities and sets performance goals accordingly.