Hussan Rasool

Candyland, Bisconni & Snackcity

Hussan Rasool is possessing 21 years of experience in International Business, Exports, Marketing & Sales Distribution with renowned brands like K&N’s, Dalda, Novartis, BinDawood, and Johnson & Johnson. His experience is diversifying from Pharma, Retail and FMCG’s to geographic exposure in Asia, MENA, Europe and North America. Presently, he is working as “Group General Manager – International Business” with a Public Limited Company who’s enjoying a leadership position in Confectionery, Biscuits and Snacks industry in Pakistan, and exporting to more than 40 countries around the globe covering almost every region ( North America, Europe, Austrasia, Africa, Far East and the Middle East, etc.)

Besides having an MBA degree in Marketing, he is recipient of a scholarship-based program to attend a “Professional Development Program” from United States, funded by U.S. Department of State’s Bureau of Educational & Cultural Affairs in alliance with USEFP & Fulbright Commission. During his study tour, he got the opportunity to work on some research project on Wall-mart, Best Buy & Cost-Co.

During his career progression, he has won some prestigious awards like Director’s Badge (Novartis, Singapore), Gold Medal (Dalda Foods, formerly part of Unilever) and Persuasive Sales Personnel (Johnson & Johnson). All of these accomplishments were the reflection of his breakthrough performances in vastly competitive working environment. He has instituted & then effectively conducted some innovative Campaigns & Business Projects like Train the Trainer, ‘BMD Activation’ to eradicate Calcium Deficiency, National Allergy Movement (NAM), etc.

He is member of American Marketing Association, Chicago (AMA), Canadian Professional Sales Association, Toronto (CPSA) and Management/ Marketing Association of Pakistan (MAP). His other interests are mentoring young people, engaging like-minded positive people & exploring success stories. Recently he has developed a great interest to elevate country’s economy by boosting export of Pakistani products and really keen to contribute significantly in this national cause.

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