Asif Saleem


Asif Saleem is the former Global Head of Digital Channel Management part of the multi-year award winning Digital Banking team for Standard Chartered.

Asif is a results-driven leader with an extensive track record of building a business to achieve excellence, profitability and unparalleled client experience. With over 17 years of experience in financial services, having demonstrated success in Leading complex multi-year programs cross functionally and across the network, delivering significant results for the organisation. A passionate performer with excellent relationship building skills and a trusted advisor.

Strong experience with eCommerce, Digital Banking and Marketing, Integrated Distribution, Retail banking products, Client Segments.

Specialties: Digital Strategy, Digital Sales, Customer value proposition, Channel Migration, eCommerce, Innovation, Deepening, Technology & Operations, Digital Marketing, Business Intelligence, Social Media, Payments, Active Customers, Digital Scorecards, Product Development, Customer Experience, Alliances, Governance, Core Banking platform, Project Management & Digital Analytics.

  • Singapore
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