Ahmed Saleemi


Mr Ahmed Saleemi have 12 years+ experience in designing, building, launching and scaling digital financial services product’s. Worked in all three metropolitan cities of Pakistan in leading challenger bank’s as well as telco’s (Karachi, Lahore & Islamabad).
Launched (Founding Team Member of Jazzcash) & Managed the corporate and G2P payments segment for Jazz Digital Financial Services (JazzCash) including social, aid, emergency and salary disbursement solutions for Corporate, NGO and Government sector to ensure profitability and new acquisitions.
Launched (Founding team member of Alfalah Digital) and managed digital channels (App & Web) for Bank Alfalah. Increased digital customer base from zero to 1 million after successful launching both channels for the bank. Making App & Web one of the largest channels in the country with over 170bn+ yearly throughput, 180 million revenue and 4.5 million annual digital transactions.
Driving digital transformation agenda and building strategic alliances between various industry players to build new business lines. Point of contact with central bank for various projects. Managed partnerships with Visa, MasterCard, technology vendors, aggregators, start-up’s, switch etc. Ensuring omni channel experience across App, Web & CDM’s
Working closely with designers, app & web developers, research team and other cross functional teams to launch new services and solving problems through continuous process re-engineering.
Managing second largest issuance portfolio of the country with more than 2mn customers, PKR 2bn yearly revenue & driving average PKR 16bn spend through enhancing customer value proposition
Leading a team of 10 resources which includes solution designers, customer value proposition experts, issuance and spend growth leaders and process re-engineers.

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