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Startup of the Week


Naya Jeevan designs and delivers high impact health and wellness solutions that match the unmet needs of corporations, corporate employees and workers in corporate value chains. Naya Jeevan collaborates with large multinational corporations (MNCs) and provides workers in their value chains (sales force, suppliers, distributors, factory workers, retailers, micro-retailers, informal domestic workers, etc.) with access to a high-quality health plan that provides them with cashless access to over 300 private-sector hospitals in Pakistan. In addition, insured beneficiaries have access to unlimited primary care (curated by group digital health company doctHERs), pharmacy benefits and cashless access to a network of outpatient (OPD) providers (consultant clinics, labs, pharmacies, hospitals, etc). Naya Jeevan’s health plans are typically co-financed by large corporations as part of market-based supplier QA, customer loyalty or distributor/retailer incentive programs.

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